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MotorCycle Holdings Achieves Record Sales in FY2025

Company Reports $650 Million in Revenue Amid Market Expansion

MotorCycle Holdings Achieves Record Sales in FY2025?w=400

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MotorCycle Holdings Limited (MCH), a prominent player in the Australian motorcycle retail and wholesale sector, has announced a record-breaking sales revenue of $650 million for the fiscal year 2025.
This figure represents an 11.6% increase compared to the previous year, underscoring the company's robust growth trajectory in a competitive market.

The company's Chief Executive Officer, Matthew Wiesner, attributed this success to strategic initiatives aimed at enhancing customer experience and expanding product offerings. "FY2025 has been an exceptional year of growth for MotorCycle Holdings Limited. We've grown sales across new and used motorcycles, expanded into new categories like off-highway and watercraft, and invested in digital initiatives that will make it easier and more rewarding for customers to shop with us," Wiesner stated.

Key highlights from the FY2025 report include:

  • New Motorcycle Sales: An 8% increase, totaling 15,637 units sold.
  • Used Motorcycle Sales: A 5% rise, with 10,533 units sold.
  • Market Share: Growth to 16.6%, despite a stable wider market.
  • eCommerce Growth: A significant 59% increase in online sales, reflecting the effectiveness of MCH's digital platforms.

In July 2025, MCH expanded its national footprint by acquiring Peter Stevens and Harley-Heaven dealerships across South Australia, Victoria, and Western Australia. This strategic move has bolstered the company's presence, bringing the total number of retail and wholesale locations to 55 across Australia and New Zealand. The network now includes well-known names such as Peter Stevens, Harley-Heaven, Mojo Motorcycles, Morgan & Wacker, and Cassons.

Furthermore, MCH has diversified its product range by introducing Can-Am off-highway vehicles and BRP Sea-Doo watercraft. This expansion aims to cater to a broader audience, including outdoor enthusiasts and families seeking new recreational experiences.

Looking ahead, Wiesner emphasized the company's commitment to digital transformation. "Throughout FY2026, we will continue to focus on our digital and data proposition. It's critical we have an omnichannel approach to better serve our customers-they expect a seamless experience online, offline, and in-store, so we will deliver that over the next 12 months," he said.

For individuals considering motorcycle financing, MCH's strong performance and expanded offerings present promising opportunities. Prospective buyers are encouraged to explore the diverse range of new and used motorcycles available, as well as the flexible financing options tailored to various financial profiles.

Published:Tuesday, 2nd Dec 2025
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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